Wednesday, 12 January 2011

Isan to be the target for Domestic Tourism Campaigns

The North east is to be highlighted in domestic Tourism Campaigns during 2011.
See Also:

Bangkok, January 7, 2011 — The Tourism Authority of Thailand (TAT) will kick off its annual promotions for 2011 by highlighting the unique products and services of Northeast Thailand, a culturally- and environmentally-rich region that is set to attract extensive investment and travel interest in the years to come.
The “Amazing I-San Fair 2011” will be held during 27-30 January 2011, at the Queen Sirikit National Convention Center in Bangkok. It will highlight the tremendous diversity of the northeastern region, as reflected in its art and culture, ancient traditions, local cuisine, indigenous crafts, folk music, song and dance, and traditional festivals.
The Fair will feature cultural presentations, live demonstrations, folk performances and exhibits designed to both entertain and educate visitors. The event is open free of charge for the public daily from 10.00 hrs. till 20.00 hrs.
TAT Governor Suraphon Svetasreni said, “We are very pleased to start the New Year by raising the profile of the Northeast region amongst both foreign and domestic visitors. It is very much in line with the balanced strategy that we are pursuing to ensure that Northeast Thailand gets its fair share of visitors and narrows the gap with other popular beach and marine tourism destinations all along our coastlines.”
He said that it is also important to facilitate the recovery of the various Northeast destinations and businesses that were badly affected by the flooding late last year.
With the Asian Highway making strong progress, the roads and bridges linking Thailand with its neighbouring countries of the Greater Mekong Subregion, especially Lao PDR and Cambodia, will further enhance the transportation infrastructure and boost the accessibity of the entire region, Mr Suraphon said.
“In addition to all the superb natural and cultural attractions, Northeast Thailand has also seen some wonderful new boutique hotels that are perfect for small, exclusive groups of travellers seeking to better explore this region, while staying in comfortable surroundings.”
New flight connections are also being established. For example, Thai AirAsia late last year inaugurated two entirely new routes linking Phuket to both Udon Thani and Ubon Ratchathani. Domestic airline Nok Air also provides daily flight connections to both Udon and Ubon as well as the provinces of Buriram, Nakhon Phanom, and Sakhon Nakhon.
The Fair is divided into 4 main zones — an exhibition zone, seven Amazing I-san zones, a live demonstration zone, and a dedicated area for cultural performances.
The exhibition zone features a full range of I-san products and services, such as, special tour packages, accommodation offers, airlines, local food, and other related services.
Each of the seven Amazing I-san zones will highlight a different theme namely- 1) Charm of the Mekong River 2) Destination of Natural Ozone 3) The Guiding Light of Buddhism 4) South I-san Civilization 5) Magnificent World Heritage and Ancient Civilizations 6) Impressive Dinosaur Skeletons and Footprints 7) I-san Boutique (trendy and chill out).
Live demonstrations will include I-san crafts based on indigenous folk wisdom, sketching, drawing, painting or weaving of native patterns, designs and motifs, some of which are highly ornate, on textile, pottery, earthenware, silver, musical instruments, and other materials.
Skilled artisans will also demonstrate ways to make other handcrafted items; such as, organic cotton weaving, pottery from Ban Chiang, various traditional I-San musical instruments, basketry (including reed mats), painting on a Phi Ta Khon mask, brassware, silverware, and others.
The cultural performances and activities zone will include a variety of folk performances typically performed during traditional festivals,as well as interesting and unseen performances of I-san culture.
The packages and products are expected to be heavily discounted in order to attract visitors. Mr Suraphon said, “This would be a good time to plan ahead for the months of April and May when the Royal Thai Government has declared a number of long-weekend periods to facilitate domestic travel during the school holiday and Songkran periods.”
TAT is expecting at least 60,000 visitors to the show with a projected business estimate of a minimum two million Baht.

No comments:

Post a Comment